INDULGE BEYOND BEAUTY

Shoppers stop’s vision to create better, faster, memorable beauty experiences led to the creation of Arcelia. A premium destination for all luxury beauty needs under one roof.​

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Using lighter tones with metallic accents of sheen to help move away from the sea of black beauty store formats and create a premium environment for luxury brands​.

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The idea was to Encourage consumers to discover during each visit; focus on possibilities not product. The store creates a cross axes between brands and trends and​ a in store energy and vibe which is lively.

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The success of the Hyderabad GVK ONE store has helped the brand launch and adapt stores across India. Current stores - Hyderabad - International Airport, Delhi - Tagore Pacific, Mumbai- Palladium Mall, Phoenix Mall.