Somany, a global leader in ceramics, envisions itself as an industry expert and an aspirational brand. This vision comes to life through an imaginative apartment concept, where tiles transcend their traditional role, shaping ceilings, walls, stairs, furniture even paintings, sculptures, rugs and planters—blurring the lines between material and design.

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The immersive product gallery showcases tiles in unexpected ways, seamlessly integrating textures, finishes, and patterns into dynamic living spaces. Thoughtfully designed vignettes highlight their adaptability, craftsmanship, and innovation, inviting customers to engage beyond traditional displays.

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At the heart of this experience is the Co-Create Studio, where customers can explore tile samples, experiment with combinations, and visualize their ideas using digital design tools. This interactive space transforms the showroom into a collaborative hub, enabling informed and inspired decision-making.