Heads Up For Tails — Retail & Spatial Design

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Working across multiple touchpoints for Heads Up For Tails, I explored new directions for the brand’s retail environments and product experiences.

 

The work spanned freestanding units for key categories including Hearty, Sara’s and Meowsy, store layouts across multiple formats, and the complete 3D concept for a mall kiosk. I also developed the concept and layout for their Singapore store at Wheelock palace, alongside refreshing existing display units, facades and spa environments. From larger spatial interventions to smaller moments within the store, the focus was on creating a cohesive, distinctive and evolving retail language for the brand.