Preserving tradition | Empowering Artisans | Celebrating Chhattisgarh

How do you fit the soul of a state into a gift box?
I had the amazing opportunity to translate the spirit of Chhattisgarh into a specialised Holi mass gifting initiative.

The challenge was ambitious: to encapsulate the state’s vibrant culture, ancient crafts, and spirited traditions into a single, cohesive experience—all filtered through the joyous lens of Holi.

The highlight of this project was the Cultural Curation. Selecting and designing elements that represent the "Holi spirit" through a uniquely Chhattisgarhi lens, reimagining traditional mediums for a modern context.

From Drawing Board to the Heartland - This journey took me deep into the heart of our craft centers. Working side-by-side with local artisans.