Design Studio - 4 Dimensions

EDRIO brings together the best of casual and cool athleisure wear blending the Italian finesse seamlessly with the Indian lifestyle. The design concept was to bring “fashion from the streets of Italy to India” in a contemporary format by borrowing cues from Italian architecture & art and bringing the active product experience alive through engaging touchpoints.

Highlights -

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Fixture Design: EDRIO's fixtures showcase exquisite Italian craftsmanship, characterized by stone textures, monolithic structures, and intricate column details, reflecting the brand's commitment to quality and refinement.

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Architectural Inspiration: Domes and cornices, reminiscent of Italian architectural styles, are strategically employed throughout the store to enhance its visual appeal and evoke a sense of sophistication

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Trial Experience: Trial area features lockers and fitness accessories, offering customers an immersive experience to explore and engage with EDRIO's versatile athleisure wear, emphasizing functionality and versatility.