Client - HERO Electric
Project - HERO Electric Experience centre
Design Studio - Landor & Fitch
Hero Electric wanted to create an experience center for their electric 2-wheelers that becomes a discovery destination for their products. The centre must bring to life the inspirational, engaging stories of our customers, making them our heroes for a modern electric age.
Our big idea: “Move Smart”
Our big idea makes the brand's current positioning more actionable and invites customers to reimagine smart mobility. As we move to electric, we encourage customers to broaden their lens from the purely economical benefit, to the emotional pride of owning a mobility solution that is great for the environment.
Our design for the space is rooted in a sustainability-first approach through all touchpoints, including LEED certification for the space and an Eco branding approach.
Challenge
Delivering a destination of discovery. Retailers are just selling a vehicle. Offering an experience out of sync with modern customer desires.
Solution
The shift from Prioritizing Product to bringing alive the brand. Talk about the bigger picture, the broader role Hero Electric plays across the Industry, Family, Planet and lifestyle
We create an experience that brings together the beauty of conscious innovation and how it touches people’s lives for a better tomorrow.
We invite our customers to experience our products and technology through a very human – lifestyle driven approach.
Transformation | Conversational | Inspiring
| Curated displays to set product context for different categories of bikes.
| Phygital displays for demystifying the tech
& showcase inspirational people stories.
| Community space - a collaborative space that allows co-creation and personalisation.
| Fluid movement of the space with engaging brand narratives
